RETIRED FDNY LIEUTENANT · FOUNDER
Meet Frank Haskell
A firefighter, a first responder, and the man behind the blend that started in a firehouse kitchen.
THE MAN BEHIND THE MOJO
A Life of Service
Frank Haskell is a retired FDNY Lieutenant, 9/11 responder, and proud son of Long Island.
On September 11, 2001, he responded alongside thousands of firefighters and first responders to the attacks on the World Trade Center—an event that would forever shape his life and strengthen his commitment to service.
The tragedy was deeply personal. Frank lost two first cousins, Battalion Chief Thomas Haskell and Thomas’s brother, Firefighter Timothy Haskell, who made the ultimate sacrifice while participating in the historic rescue efforts that helped save thousands of lives.
For Frank, service has never been about recognition. It has always been about showing up, helping others, and honoring those who came before us.
HONORING AMERICA'S HEROES
Born in the Firehouse Kitchen
In firehouses across New York City, great meals brought firefighters together after long shifts and difficult days. Frank developed his seasoning blend over many years of cooking for family, friends, and fellow firefighters. Before long, people were asking for extra to take home and share with their own families. What began as a passion for cooking eventually became Frank's Mojo—a premium, all-purpose seasoning inspired by tradition, service, and the firehouse kitchen.
WHERE IT STARTED
Towers of Freedom 9/11 Military Monument
In 2007, Frank Haskell and retired NYPD Detective Thomas Smith founded the Towers of Freedom 9/11 Military Monument. Dedicated in 2014, the monument serves as a place of remembrance, reflection, and education for future generations. Today, that same commitment to service continues through the 343 Mojo Mission, supporting the Tunnel to Towers Foundation and helping honor America's heroes and their families.
MEET THE HASKELL FAMILY
Frank's Mojo was born in the firehouse kitchen and built on the values that matter most—family, service, and giving back.
As a Haskell family, we're proud to work together every day to create a premium seasoning that not only tastes incredible, but also makes a difference.
DONNA HASKELL
EXECUTIVE VICE PRESIDENT
TIMOTHY HASKELL
CHIEF OPERATING OFFICER
FRANK HASKELL
MANAGING DIRECTOR
NICHOLAS HASKELL
CHIEF EXECUTIVE OFFICER
THE 343 Mojo Mission
The 343 Mojo Mission was created in honor of the 343 FDNY firefighters who made the ultimate sacrifice on September 11, 2001, and proudly supports the Tunnel to Towers Foundation